Media Contact:
Susan Steiner Saal
President, SilverRide LLC

SilverRide Wins "Business of the Year" Award from American Society on Aging
Recognized for Filling Critical Needs of Seniors in the Bay Area

San Francisco, California, March 18, 2009—SilverRide, LLC, a San Francisco-based company providing transportation, companionship and social events for seniors, announced today that it is the recipient of the American Society on Aging (ASA) 2009 Business of the Year award.

Each year, the ASA recognizes one small business for its originality, innovation, and effectiveness in meeting the needs of seniors. SilverRide was selected as the national winner in the small company category for its exemplary program and services that meet the needs of older adults and their families. SilverRide will be formally honored at the 20th Annual ASA/BFA Business and Aging Awards at the 2009 Aging in America Conference in Las Vegas from March 15-19, 2009.

Robert Stein, President & CEO of ASA, says "SilverRide exemplifies what a company can do if they set their minds to solving tough problems in creative ways. Not only have they addressed a major need with a great transportation solution, but they've also created services that improve the quality of life of older adults by enabling them to get out, socialize and enjoy the things they love to do".

In addition to providing transportation to older adults, SilverRide enables its clients to have a more connected, fulfilling, dignified and independent lifestyle after their "driving retirement," while providing peace of mind to those who care for them. It can even positively impact long-term health and quality of life.

According to the American Public Transportation Association, when older adults stop driving there can be a number of serious negative consequences. They make 15% fewer trips to the doctor and 65% fewer trips for social, family and religious activities. (1)

In fact, The Journals of Gerontology reports that elderly non-drivers are four to six times more likely than their driving counterparts to pass away during the subsequent 3-year period. This devastating outcome is due to the fact that for older adults, their ability to drive provides independence that leads to underlying health and well-being. (2)

SilverRide provides its clients with access to crucial health-related and social resources that would not otherwise be as easily available.

SilverRide Provides its Members With a Social Connection
That Other Transportation Services Do Not

The relationship between the client and the driver distinguishes SilverRide from other transportation services. SilverRide conducts an extensive interview with its clients ahead of time to better understand their particular needs. It also trains its drivers in senior sensitivity and safety on an ongoing basis. This process forges a rich relationship between the client and their Driver Escort, who bring their own unique personalities to the table. The SilverRide drivers include an inventor, a pastor, a film producer and several graduate students in gerontology and psychology.

Also exceptional to SilverRide is its ongoing communication with its clients' families, whose work and familial responsibilities or distance from their aging parents may prevent them from caring for them full-time. SilverRide's on-going communication and breadth of services help reduce this anxiety.

Susan Steiner Saal and Jeff Maltz, Co-Founders of SilverRide said, "It's an honor to receive this award from the ASA. We both watched our parents struggle to manage the transportation needs of our grandparents, while making sure that they had the social interaction necessary to maintain a high quality of life. When we hear from our clients that SilverRide has solved a real problem for them and has dramatically improved their lives, it is a reward in and of itself!"

SilverRide joins an esteemed roster of previous winners including Jitterbug, Posit Science, Johnson & Johnson and CVS/pharmacy.

About SilverRide
SilverRide, LLC was founded in 2006 to support the direct needs of older adults, their children, caregivers, and senior communities looking for senior-focused and senior-friendly services. With hundreds of clients and more than 12,000 rides provided, SilverRide has established itself as a premiere provider of senior services. SilverRide is a privately held company with headquarters in San Francisco, California.

SilverRide's services include:

  • Transportation to appointments, errands, social events and sight seeing in a luxury cruiser designed for the comfort of older adults
  • Accompaniment and companionship from well trained "Driver Escorts"
  • Monthly group social events
  • Activity planning for private excursions
  • Courier services

About American Society on Aging
Founded in 1954, the American Society on Aging is the largest organization of multidisciplinary professionals in the field of aging. This diverse group of practitioners, educators, administrators, policymakers, business people, researchers and students are bound by a common goal: to enhance the knowledge and skills of people working to improve the quality of life for older adults and their families. The organization's resources, publications, and educational opportunities are concerned with the physical, emotional, social, economic and spiritual aspects of aging. For more information, visit

Copyright © 2008. SilverRide is a registered trademark of SilverRide, LLC. All other brand or product names are or may be trademarks of, and are used to identify products or services of, their respective owners.

1 ("Aging Americans: Stranded Without Options"- American Public Transportation Association by Linda Bailey, April 2004)

2 ("Driving Status and Three-Year Mortality Among Community-Dwelling Older Adults"- The Journals of Gerontology Series A: Biological Sciences and Medical Sciences by Jerri Edwards, January, 2009)

Enjoy safe, reliable rides to appointments... Take an escorted walk through the park... Do several errands with a multi-stop trip... Visit family and loved ones... Meet peers to share in local activities... Enjoy accompaniment on any trip... Visit the opera, ballet or symphony... Enjoy an outing to a local museum...